What I am obsessing about
There are two questions every business person needs to ask a right now:
What are we doing with A.I.?
What is A.I. doing to us?
The answer to the first should excite you. The opportunities are vast. Hopefully, you have a road map for your company (and maybe even yourself).
The answer to the second one should terrify you, and all the more so if you don’t have an answer. From basic changes in search and social algorithms; to dramatically different ways information is gathered, parsed and reassembled; there is no greater risk for brands than taking a laissez-faire approach to a redefined digital landscape that is also redefining your brand… whether you want it to, or not.
You can't control it, but you can influence the outcome. The time to start is now.
RECENT News
MSL In Top 80 US Agencies
PRovoke Media has included MSL in the top 80 best PR agencies in the US. "Increasingly, that work is taking advantage of the massive investments Publicis is making in artificial intelligence and the intelligence with which MSL is applying it to its craft under the leadership of CEO Diana Littman and chief digital innovation officer Rob Davis. Not surprisingly, the firm has been using AI in influencer vetting, content, coding and channel activation; in its CultureIQ algorithmic trend tracking offer; in combating misinformation for clients; and in Message ShAIping and Talkability Testing.\"
Rob Named to PRWeek Dashboard 25 for Third Year in a Row
Almost to the day of my third anniversary at MSL I received word of being included in PRWeek's Dashbaord 25 for the third year in a row. This year’s class once again focuses on comms tech and AI. I know it’s trite to say, but I am honored and humbled for the recognition.
PR Embraces Generative AI, but the Real Transformation Is Yet To Come
If customers can’t find it, it doesn’t exist. Clearly list and describe the services you offer. Also, be sure Twenty-two months since Chat GPT brought generative AI to the masses, there are two essential questions every brand, agency and – arguably – individual needs to ask of themselves: 1) What are we doing with AI? 2) What is AI doing to us? PRWeek’s recent AI Deciphered event in New York City provided an opportunity to hear how each of these make-or-break questions might be addressed by the agencies, tech companies and educators assembled for the day. Several moments stuck with me:
MSL Launches DBI.ia: a tool for raising digital brand influence in the AI era
Most brands only know their digital impact from internal data. They know their web traffic. They know their social media engagement. They know their SEO ranking. What they don’t see is how they appear through the lens of the prospect or customer in “digital” real life. They don't see what they are missing. And that’s where the opportunity for growth lies.
We have an answer to that need.
Rob Guests On The Trending Communicator Podcast
In this episode of The Trending Communicator, host Dan Nestle welcomes award-winning digital innovator, public speaker, and agency executive Rob Davis, the Chief Digital Innovation Officer at MSL, for an engaging conversation on the future of communications and marketing.
New Original Music: Sunset In Asbury Park
Yes, I know the risk of writing a song about Asbury Park, NJ. Some other guys have done a really good job of that. But I grew up on the Jersey Shore and it is my home turf.
Rob Named to PR Week Dashboard 25 Class of 2024 (AI Edition)
Rob Named to PR Week Dashboard 25 Class of 2024 (AI Edition)
Rob Named to PR Week Dashboard 25 Class of 2024 (AI Edition)
I am beyond humbled to be named to PRWeek's Dashboard 25 two years in a row. It is an honor I deeply appreciate. My fellow class members represent the future, not just of PR, but of communications as a whole.