YouTube wants to help viewers find videos and keep them engaged and satisfied. Learn 17 expert tactics to earn your YouTube videos more views.
My colleague Jeremy Katz and I were the featured guests on Ep. 6 of the Yale Law School's #MediaApocalypse series. We discuss why all marketers should want the Fourth Estate to thrive.
Coaxial liberation promised to place unprecedented levels of programming control and fiscal prudence in the hands of the TV viewing proletariat. But has it worked?
A few words on why marketers need to give sonic branding the same breadth, rigor and detail that has been historically reserved for visual design:
Any brand not marketing in the esports world Is already behind the curve. Let me explain why…
With 140,000 online views, the ebook The Digital Social Contract has reached #2 on the list of digital works published by Ogilvy. And the content is as valuable as ever for those trying to understand the world of digital creators and their audiences.
I was a proponent of Internet-delivered TV during my time in the late ’90’s and 2000’s at MTV and IFC. How did upstarts like Netflix push TV networks into the very situation they resisted? Join us for a look at a cordless society.
Marketing strategist Steve Mudd speaks with Rob Davis, Head of Digital, Ogilvy USA to explore the connection between data and innovation, how companies shield themselves from new ideas, and why brands need to get down with OTT.
I had the pleasure of sitting down with the incomparable Allison Stern, Co-Founder of Tubular Labs, to discuss social video. We tackle some of the most damaging conventional wisdom while opening up pathways to ideas that work.