A career built upon what's next.
Rob is an interactive industry veteran in his 30th year of championing progressive digital innovation across entertainment, advertising and public relations.
He joined Publicis Groupe in February 2022 as Chief Digital Innovation Officer at MSL, building upon his experiences at Gannett, MTV Networks, IFC & AMC Networks and Ogilvy. He leads MSL’s Digital Innovation Center of Excellence which oversees creator partnerships, digital strategy, development and emerging tech.
Since joining MSL Rob has been recognized on the PR Week Dashboard 25 twice (2023 & 2024) and the PRovoke Media Innovator 25 2022.
Rob is known for launching the world’s first interactive TV game show, MTV’s webRIOT; developing the strategy behind IBM’s landmark digital film, “A Boy And His Atom”; and implementing new technology and algorithm-centric strategies to improve the effectiveness and efficiency of video-based digital marketing.
Rob has a global reputation for speaking on digital innovation and content. He has been on stage at SXSW, VidCon, Google Firestarters, IAB conferences and dozens more across North America and Europe.
After completing his BA at the University of Scranton in 1990, Rob earned an MS in TV/Radio/Film from the Newhouse School at Syracuse University in 1993 and was later inducted into the alumni “wall of fame.” Rob is an avid musician and railroad historian working to restore his own historic locomotive.
Rob lives at the Jersey Shore with his wife, son, French bulldog and cockatiel.
Most brands only know their digital impact from internal data. They know their web traffic. They know their social media engagement. They know their SEO ranking. What they don’t see is how they appear through the lens of the prospect or customer in “digital” real life. They don't see what they are missing. And that’s where the opportunity for growth lies.
In this episode of The Trending Communicator, host Dan Nestle welcomes award-winning digital innovator, public speaker, and agency executive Rob Davis, the Chief Digital Innovation Officer at MSL, for an engaging conversation on the future of communications and marketing.
PRWeek’s Dashboard 25 is a prestigious annual list of the primary movers, shakers and innovators in the comms tech space. It celebrates visionaries and leaders driving the PR industry forward from media monitoring services, newswires, in-house brand and corporate departments, PR firms, private equity, social media management and much more.
For the second year in a row, MSL has received double-digit nominations at the Innovation SABRE Awards shortlist, a prestigious program that celebrates innovation and excellence in content creation, data and analytics, comms tech, digital innovation, creativity and much more. With 21 shortlists, these awards underscore our commitment to pushing the boundaries of innovation and creativity in the industry and reimagining what PR can accomplish.
The 10th annual Innovator 25 class in the Americas features some of PR’s most forward-looking thinkers, individuals taking the lead, and the risk, in advancing the industry through ingenuity at a time when the winds of change of demand it.
Business Insider identified the top 31 execs who are working to find new opportunities for advertisements in video games. They come from ad agencies, new startups, video game developers like Roblox, and brands like Chipotle and Bud Light. We chose these individuals through our own original reporting and nominations.
Twenty-two months since Chat GPT brought generative AI to the masses, there are two essential questions every brand, agency and – arguably – individual needs to ask of themselves: 1) What are we doing with AI? 2) What is AI doing to us? PRWeek’s recent AI Deciphered event in New York City provided an opportunity to hear how each of these make-or-break questions might be addressed by the agencies, tech companies and educators assembled for the day. Several moments stuck with me:
There are lessons to be learned from the dot-com boom — and bust — in the current economic environment.
In the eyes of the crypto-savvy at marketing and PR firms, brands may find blockchain more appealing now that Ethereum has completed its “merge” and drastically shrunk its carbon footprint.
"Companies are rushing to build for a metaverse — even as consumers are still trying to understand the concept..."
I had the pleasure of being interviewed for this report. It's a good read on how the era of screen ubiquity quickly morphed into an aurally-driven revolution.
We live in a screen-optional world. That may seem incongruous given society’s obsession with screen-time...
YouTube wants to help viewers find videos and keep them engaged and satisfied. Learn 17 expert tactics to earn your YouTube videos more views.
My colleague Jeremy Katz and I were the featured guests on Ep. 6 of the Yale Law School's #MediaApocalypse series. We discuss why all marketers should want the Fourth Estate to thrive.
Coaxial liberation promised to place unprecedented levels of programming control and fiscal prudence in the hands of the TV viewing proletariat. But has it worked?
A few words on why marketers need to give sonic branding the same breadth, rigor and detail that has been historically reserved for visual design:
Any brand not marketing in the esports world Is already behind the curve. Let me explain why…
With 140,000 online views, the ebook The Digital Social Contract has reached #2 on the list of digital works published by Ogilvy. And the content is as valuable as ever for those trying to understand the world of digital creators and their audiences.
I was a proponent of Internet-delivered TV during my time in the late ’90’s and 2000’s at MTV and IFC. How did upstarts like Netflix push TV networks into the very situation they resisted? Join us for a look at a cordless society.
Marketing strategist Steve Mudd speaks with Rob Davis, Head of Digital, Ogilvy USA to explore the connection between data and innovation, how companies shield themselves from new ideas, and why brands need to get down with OTT.
23 million views and counting. The legendary IBM film. Cannes Grand Prix winner.
A STEM learning tool that was the first branded partnership authorized by Minecraft.
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