Recent Honors
Rob Named to PRovoke Media "Innovator 25" 2022
Rob Named to Business Insider Top Gaming/Esports Marketing Execs 2022
Rob Named to Business Insider Top Gaming/Esports Marketing Execs 2022
The 10th annual Innovator 25 class in the Americas features some of PR’s most forward-looking thinkers, individuals taking the lead, and the risk, in advancing the industry through ingenuity at a time when the winds of change of demand it.
Rob Named to Business Insider Top Gaming/Esports Marketing Execs 2022
Rob Named to Business Insider Top Gaming/Esports Marketing Execs 2022
Rob Named to Business Insider Top Gaming/Esports Marketing Execs 2022
Business Insider identified the top 31 execs who are working to find new opportunities for advertisements in video games. They come from ad agencies, new startups, video game developers like Roblox, and brands like Chipotle and Bud Light. We chose these individuals through our own original reporting and nominations.
Recent Articles & Thought Leadership
Follow The Audience, Not The Market
Follow The Audience, Not The Market
Follow The Audience, Not The Market
There are lessons to be learned from the dot-com boom — and bust — in the current economic environment.
Rob on the Ethereum merge
Follow The Audience, Not The Market
Follow The Audience, Not The Market
In the eyes of the crypto-savvy at marketing and PR firms, brands may find blockchain more appealing now that Ethereum has completed its “merge” and drastically shrunk its carbon footprint.
Articles & Thought Leadership ARCHIVE
Rob quoted in Axios article on Metaverse
Rob quoted in Axios article on Metaverse
Rob quoted in Axios article on Metaverse
"Companies are rushing to build for a metaverse — even as consumers are still trying to understand the concept..."
Rob in the new Instreamatic Report
Rob quoted in Axios article on Metaverse
Rob quoted in Axios article on Metaverse
I had the pleasure of being interviewed for this report. It's a good read on how the era of screen ubiquity quickly morphed into an aurally-driven revolution.
Is Your Brand on Mute?
Rob quoted in Axios article on Metaverse
Rob and other YouTube experts share advice on getting views
We live in a screen-optional world. That may seem incongruous given society’s obsession with screen-time...
Rob and other YouTube experts share advice on getting views
Rob and other YouTube experts share advice on getting views
Rob and other YouTube experts share advice on getting views
YouTube wants to help viewers find videos and keep them engaged and satisfied. Learn 17 expert tactics to earn your YouTube videos more views.
Rob Joins the Yale Law School #MediaApocalypse webcast
Rob and other YouTube experts share advice on getting views
Rob Joins the Yale Law School #MediaApocalypse webcast
My colleague Jeremy Katz and I were the featured guests on Ep. 6 of the Yale Law School's #MediaApocalypse series. We discuss why all marketers should want the Fourth Estate to thrive.
Bumbling Back to the Bundle
Rob and other YouTube experts share advice on getting views
Rob Joins the Yale Law School #MediaApocalypse webcast
Coaxial liberation promised to place unprecedented levels of programming control and fiscal prudence in the hands of the TV viewing proletariat. But has it worked?
Rob's Sonic Branding Editorial from Adweek
The Digital Social Contract: As relevant as ever
Rob's Sonic Branding Editorial from Adweek
A few words on why marketers need to give sonic branding the same breadth, rigor and detail that has been historically reserved for visual design:
Rob's Adweek Editorial on Esports
The Digital Social Contract: As relevant as ever
Rob's Sonic Branding Editorial from Adweek
Any brand not marketing in the esports world Is already behind the curve. Let me explain why…
The Digital Social Contract: As relevant as ever
The Digital Social Contract: As relevant as ever
The Digital Social Contract: As relevant as ever
With 140,000 online views, the ebook The Digital Social Contract has reached #2 on the list of digital works published by Ogilvy. And the content is as valuable as ever for those trying to understand the world of digital creators and their audiences.
Cordless: The Radical Redefinition of Television
Cordless: The Radical Redefinition of Television
The Digital Social Contract: As relevant as ever
I was a proponent of Internet-delivered TV during my time in the late ’90’s and 2000’s at MTV and IFC. How did upstarts like Netflix push TV networks into the very situation they resisted? Join us for a look at a cordless society.
Podcast: The Link Between Data and Innovation
Cordless: The Radical Redefinition of Television
Podcast: The Link Between Data and Innovation
Marketing strategist Steve Mudd speaks with Rob Davis, Head of Digital, Ogilvy USA to explore the connection between data and innovation, how companies shield themselves from new ideas, and why brands need to get down with OTT.
Ogilvy Understands the Social Video Audience
Cordless: The Radical Redefinition of Television
Podcast: The Link Between Data and Innovation
I had the pleasure of sitting down with the incomparable Allison Stern, Co-Founder of Tubular Labs, to discuss social video. We tackle some of the most damaging conventional wisdom while opening up pathways to ideas that work.